September 25

7:30 – 8:30 A.M.

Registration Open

Enercare Centre at Exhibition Place, Hall A & B

8:30 – 11:15 A.M.


Welcome and Opening Remarks

Keynote Speech

Customer Spotlights

  • Companies currently selling to China’s consumers will share their experiences

Keynote Speech and Fireside Chat

  • Jack Ma, Founder and Executive Chairman, Alibaba Group

11:15 – 11:45 A.M.

Coffee Break

11:45 A.M. – 12:45 P.M.

Consumer and Industry Trends in China

Breakout 1

Everyday Goods & Food (non-fresh), Fashion, Beauty

Alibaba Group will share data and insights on consumer preferences, industry trends and opportunities for Canadian products in China. This session is relevant for any business interested in exporting non-perishable goods (fashion, apparel, beauty, health, baby, packaged food and drink, electronics, home, etc.) to China.

Presenter: Amee Chande, Managing Director, Global Strategy and Operations, Alibaba Group

Breakout 2

Fresh Goods in China

Learn about the opportunity for Canadian fresh food producers to export to China using e-commerce. This session will include a data-driven overview of China’s imported fresh food market including both consumer preferences and online behavior. This session is for all businesses or organisations interested in exporting fresh food to China.

Presenter: Roland Palmer, Managing Director, Netherlands, Alibaba Group

Breakout 3

China's Outbound Tourists and Diaspora

There are more than 1.3 million Chinese Canadians, and China has become one of Canada’s largest sources of foreign tourists. Chinese visitors contribute over $1 billion annually to Canada's economy.  Learn how China’s outbound tourism market is changing, what services and experiences Chinese consumers are looking for, and how the digital landscape is creating new opportunities for the businesses in Canada. This session is for all businesses or organisations involved in serving Chinese tourists and nationals in Canada.

Presenter: Sebastian Badault, Managing Director, France, Alibaba Group

12:45 – 1:30 P.M.

Lunch Break

1:30 – 3:30 P.M.

Find the Right Business Solution for You

Breakout 1

Exporting to China: Retail or Wholesale on Alibaba Platforms

For businesses that already have (or are investing in) brand awareness in China, this session will address both wholesale and retail solutions to access the Chinese consumer, as well as options for businesses with and without operations in China.

For businesses with lower brand awareness in China and looking for a simpler, lower-risk approach to export to China, this session will cover Alibaba's wholesale solution, including how to find wholesalers and what they are looking for.

This session is suitable for all categories except fresh food.

Presenters: Qian Yi, Head, Tmall Global Business Development and Pier Smulders, Director, Business Development, New Zealand, Alibaba Group

Breakout 2

Exporting Fresh Food to China: From Canadian Farm to Chinese Table

This session is ideal for producers, wholesalers and associations interested in exporting fresh food to China. Learn about Alibaba's wholesale solutions and hear from Canadian agribusinesses already selling to China’s online consumers.  This session will also include practical information on regulatory landscape governing Canada-China agricultural trade.

Presenters: Jack Connelly, Purchaser, Tmall Fresh, Alibaba Group and John O’Loughlen, Director, Business Development, Australia & New Zealand, Alibaba Group

Breakout 3

Serving the Chinese Consumer in Canada – Marketing to Payments

This session is ideal for businesses in the hospitality industry as well as companies looking to attract Chinese visitors to their offline stores, restaurants or attractions. This session will cover Alibaba’s online travel platform to market travel and accommodation packages to Chinese consumers as well as payment and mobile discovery solutions for offline businesses looking to cater to Chinese locals and visitors.

Presenters: Souheil Badran, President and General Manager, Alipay North America and Li Wang, Head of International Markets, Fliggy

3:30 – 6:00 P.M.

Visit Expo Marketplace

The Gateway ’17 Marketplace is filled with valuable learning and networking opportunities.

  • Meet with Alibaba business development teams as well as trade partners who can help you start selling to China.
  • Visit the Alibaba zone to learn more about the various business solutions available to you.
  • Visit the booths of the Gateway '17 partners and sponsors.
  • Attend presentations from Alibaba and Gateway '17 sponsors.
  • Speak with Canadian brands who are already selling to China through Alibaba.

6:00 – 7:30 P.M.

Closing Reception

  • Enjoy food, drinks and entertainment with your fellow Gateway '17 attendees.