Customer Stories

Ocean Spray

Ocean Spray® cranberries are versatile, healthy and delicious. Thanks to a cooperative of family farmers, primarily from Canada and the U.S., Ocean Spray’s cranberries reach consumers in over 100 countries across the world – including China, through a Tmall Global storefront.



With Chinese consumers adopting a more active lifestyle, the nascent outdoors market may be another growth area for retail in the world’s second-largest economy.

That’s good news for Canada’s Arc’teryx. Known for technical innovations in climbing, skiing and alpine apparel and gear, the Vancouver-based outerwear and equipment manufacturer first took its products into China 15 years ago.



Getting SunRype’s fruit snacks and juices onto Alibaba’s e-commerce platforms is only the beginning when it comes to selling into China. The Canadian company knows it needs to achieve brand awareness like it has at home to be successful.

It has been able to stand out in the hotly contested China market by tapping Alibaba’s vast ecosystem to reach consumers.



The wine-making process, from crushing of grapes to fermentation, is thousands of years old. But these days, in an age of globalization and ever more sophisticated consumers, selling wine demands a modern approach.

Take Summerhill Pyramid Winery, for instance. The British Columbia-based vintner has begun accepting Alipay to make it easier for Chinese consumers to bring home a bottle of Brut Rose sparkling wine or Spadefoot Toad Syrah.