In 2004, founder and CEO Sam Wolf created LuckyVitamin.com for the U.S. market. Last year, he launched on Alibaba’s Tmall Global platform, looking to parlay his North American wellness success into a global phenomenon.
Washington Apple Commission (WAC)
The Washington Apple Commission (WAC) is finding success using Alibaba’s Tmall as a powerful tool to promote American apples directly to Chinese consumers.
Learn how Alibaba helped OtterBox, a premium American brand, strategically refine its marketing and branding strategy to achieve success as a durable and fashionable lifestyle brand in China through its storefront on Alibaba’s Tmall.
With the help of manufacturing sourced through Alibaba.com, Abingdon Co., a niche brand of aviator watches for women, now has 64 different models and is adding several thousand new customers each year.