Customer Stories

Ocean Spray

Ocean Spray® cranberries are versatile, healthy and delicious. Thanks to a cooperative of family farmers, primarily from Canada and the U.S., Ocean Spray’s cranberries reach consumers in over 100 countries across the world – including China, through a Tmall Global storefront.


Robert Mondavi Winery

Making wines that stand in the company of the world’s finest wines is the guiding philosophy at Robert Mondavi Winery in Napa Valley, California, and bottling that brand message in a faraway market like China is important.



Long before Gerber considered directly selling in China, health-conscious Chinese parents imported the iconic company’s high-quality baby food products in the Taobao Marketplace.


Timeless Skin Care

How does a small brand grow from one employee to 20? Ask Timeless Skin Care, whose business has taken off since it began selling its high-quality, reasonably priced skin care products in China through Taobao Global.


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