Customer Stories

LuckyVitamin

In 2004, founder and CEO Sam Wolf created LuckyVitamin.com for the U.S. market. Last year, he launched on Alibaba’s Tmall Global platform, looking to parlay his North American wellness success into a global phenomenon.

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Washington Apple Commission (WAC)

The Washington Apple Commission (WAC) is finding success using Alibaba’s Tmall as a powerful tool to promote American apples directly to Chinese consumers.

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OtterBox

Learn how Alibaba helped OtterBox, a premium American brand, strategically refine its marketing and branding strategy to achieve success as a durable and fashionable lifestyle brand in China through its storefront on Alibaba’s Tmall.

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Abingdon Watches

With the help of manufacturing sourced through Alibaba.com, Abingdon Co., a niche brand of aviator watches for women, now has 64 different models and is adding several thousand new customers each year.

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