Aaron Ke

Founder, Shanghai RICH Industry Co. Ltd.

Aaron Ke is the founder of Shanghai RICH Industry Co. Ltd., a Tmall Partner since 2014, that provides expert service in Cross-border E-commerce.

The Company has successfully introduced well-known groups & brands such as P&G, Revlon, Braun into the Chinese markets and assisted them to successfully develop their new portfolio in China.

Previously, Mr. Ke was the President of the Overseas Business Unit of Shanghai Jahwa, the biggest Chinese cosmetic group in China. He successfully led the first Chinese Premium skin care brand ‘Herborist' to successfully launch in Europe. Additionally, he held the position of Consumer & Market Knowledge leader for Hair Care and Conditioners & Treatment for Greater China at Proctor & Gamble (P&G).

Aaron holds an EMBA at Cheung Kong Graduate Business School and has authored the book “Microscope – How to Identify Consumer Insight”.