Founder and Managing Partner, Sensu Communications
Roxanne Tsui is the Founder and Managing Partner of Sensu Communications, a boutique brand and communications consultancy with a niche focus on connecting brands to the Chinese consumer markets both in Canada and China.
As a 2nd generation Chinese-Canadian, Roxanne’s unique bi-cultural identity drives her cross-cultural understanding of the modern Chinese consumer and how to help brands move down the purchase funnel. She has built many successful marketing programs for notable brands across many sectors including Chatime, Holt Renfrew, Shoppers Drug Mart, The Macallan, Jack Daniel’s, Trump Residences, Orbis Canada, Wind Mobile, Loblaw’s, among many others. Roxanne speaks Cantonese, Mandarin and English fluently.