The China Opportunity
Rising consumer spending power and an enthusiasm for online shopping are compelling reasons to tap into the world’s largest consumer market.
China is in the midst of a transformation that presents an unprecedented opportunity for U.S. entrepreneurs, small- and medium-sized businesses, farmers and brand owners.
China’s middle-class population is projected to exceed 600 million by 2022, or nearly twice the size of the entire U.S. population.
This juggernaut of rising consumer spending power, coupled with a growing desire for higher-quality goods and services, is shaping a new generation of more sophisticated, tech-savvy consumers who are actively seeking quality merchandise and food produced overseas. According to a survey by BCG, nearly two-thirds of Chinese consumers say they are willing to pay more for goods from the U.S.
With retail spending stagnating in much of the developed world, China represents a unique opportunity for sales growth.
Learn how to sell to the China consumer
It’s never been easier to export to China, for one reason: e-commerce. China spends and shops online more than any other country. Online sales were nearly $900 billion last year, according to eMarketer, representing 18.4 percent of China’s total retail sales, the highest proportion in the world.
Research by BCGand AliResearch, indicates that e-commerce will become an even more important retail channel in the future, driving 42% of total consumption growth, with 90% of that growth coming from mobile e-commerce.
Chinese online shoppers are increasingly purchasing goods directly from overseas merchants selling through online marketplaces such as Alibaba’s Tmall, Tmall Global, and Taobao Global. This trend, called “cross-border e-commerce,” is gathering steam partly due to reduced trade barriers.
China’s cross-border retail e-commerce sales are projected by eMarketer to reach $158 billion by 2020, representing about 4% of global retail e-commerce sales.
At Gateway ‘17 you’ll learn how Alibaba and its partners are making cross-border e-commerce easier and more profitable through innovative, web-based sales, logistics, and digital marketing solutions.
You’ll also hear from experts who will explain the nuances of the Chinese consumer: what they buy, how they shop, and how they are influencing the trends and technologies that will be driving future growth in this fast-growing market.
Learn to source products from China
Since 1999, entrepreneurs launching and growing their U.S. businesses as well as established companies selling wholesale around the world have been turning to Alibaba.com. This leading global B2B marketplace hosts thousands of Chinese industrial and consumer manufacturers and suppliers. By making it easy to find products and suppliers quickly and efficiently, Alibaba.com the ideal place to start for U.S. entrepreneurs and inventors looking to bring their business dreams to life.
Summit attendees will learn how Alibaba.com is connecting buyers and suppliers in more than 190 countries and regions, facilitating trade in millions of products in over 40 major categories including consumer electronics, machinery and apparel.
You’ll also find out more about Alibaba.com’s value-added trading services, such as sourcing assistance, trade financing, logistics solutions and programs that take the risk out of buying from overseas. Whether it’s sourcing from your mobile phone or contacting suppliers in their local language, discover how Alibaba makes it easy to do business anywhere.
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Take advantage of this unique opportunity to leverage the power of the Alibaba Group to help you tap into the potential of the e-commerce enabled Chinese economy.